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Zippy Dee Goo Gah

What's 68 inches long, 26 inches wide, dulled pastel coloured and feels like the inside of a soaked Styrofoam cup? Sticky rubber mats you'd find at most yoga studios.

What's 76 inches long, 28 inches wide, candy striped and feels like a sturdier version of your favourite terry robe?Gajahgoogoo's mysore yoga rug.

Read the full story in Juzze

Press Release

6 January 2005

For Immediate Release

Going Gaga Over Yoga Rugs

Tired of using synthetic sticky mats for yoga? Experience the simple pleasure of practicing yoga on hand-woven cotton rugs. Cotton mysore rugs have been used in India for yoga for centuries, and now Singapore has her own mysore rug company with the launch of Gajahgoogoo Yoga Essentials.

Kathleen Tan, proprietress of Gajahgoogoo, tells us what made her start the brand. “Cotton mysore rugs are perfect for yoga because they are specially woven to absorb moisture when you perspire and, unlike sticky mats, they give excellent grip even when wet. They also provide a gentle cushioning and natural texture that makes using them really enjoyable. I wanted a rug that was machine washable, well-made and reasonably priced. When I couldn’t find what I wanted on the market, I went to India to search for weavers who could make them to my specifications.”

Singapore’s proximity to India made it possible to keep costs low and Kathleen intends to pass on these cost savings to her customers. “The point is really to make these great rugs available at a reasonable price to yogis in Singapore and worldwide. It’s not just a business; it’s my small contribution to the yoga community.”

Gajahgoogoo mysore yoga rugs combine traditional Indian handloom techniques, modern technology and Kathleen’s original designs to create a range of unique rugs that are comfortable, attractive and low maintenance.

For the frequent traveler, Gajahgoogoo also has an innovative version of the mysore yoga rug that does away with the need for a sticky mat altogether. It features a 100% rubber non-slip backing that allows the rug to be used on most surfaces – from hotel room carpets to wooden floors.

Gajahgoogoo looks set to make a splash in the yoga accessory market. Since the soft launch of the brand, the rugs have been well received by yoga teachers and students in Singapore, and have even found fans in the USA, Australia and Hong Kong. Gajahgoogoo also carries a select range of hard-to-find ashtanga yoga books, DVDs and accessories, and are also working on an essential yogawear range that, like their rugs, will deliver quality at a reasonable price.”

Gajahgoogoo mysore yoga rugs are available at leading yoga schools and can be ordered online at www.gajahgoogoo.com.

Contact Information
KATHLEEN TAN
Proprietress
Gajahgoogoo Yoga Essentials
Mobile: 9797 5882
Fax: 6466 8112
Email: Kathleen@gajahgoogoo.com
www.gajahgoogoo.com

Gajahgoogoo mysore yoga rug information sheet

Gajahgoogoo mysore yoga rugs are handmade in India on traditional hand looms, but updated with the following special features:
* Specially treated preshrunk 100% cotton yarn for colour-fast and machine washable rugs.
* Dense weave provides better comfort and does not warp when used
* Made from 100% natural cotton, which soaks up perspiration while improving traction
* Carefully positioned stripes to guide alignment
* Clean finished ends (no tassels) aid practice and are easy to clean
* At 28” x 76”, the rugs are larger than the standard sticky mats and can be placed on them for extra cushioning and to keep it from moving on the floor
* Available in four fun designs: pistachio kulfi, saffron sunset, strawberry lassi and chaat masala
* Available in orginal and non-slip variations. Non-slip yoga rugs feature an 100% natural rubber backing that allows you to practice on any surface without using a sticky mat
* Available without embroidery, or with the Sanskrit “om” symbol or a lotus embroidered at the top of the mat.
* Prices range from SGD 49.90 to SGD65.90